Exilim Talent Communitiy is an initiative from CASIO Exilim cameras. From Pictellers, the brand offers to storytellers a ZR1000 Exilim camera into a Picteller Box.
We created a lending service for talented people to tell their story, going back to the essence of photography: enable people to create and tell stories without having a massive knowledge of technique. This stands for photography as the more widespread vehicle for the expression of emotions and personal concerns. Even more than writing.
This project we produced for CASIO, was a tight collaboration with the talented team from OuYeah, the creative studio behind the concept for this campaign.