Experience Destino Marrakech was a team photo contest held on Facebook in 2010 to promote the hairdressing products of the Revlon cosmetic brand.

The mechanics involved organising a photocall in each hairdresser’s salon, allowing customers to participate in a photo contest. The prizes were a leisure trip to Marrakech for the winner and for the most-voted shop.

Built with Ruby on Rails, a PostgreSQL Database and cloud hosting architecture to guarantee the scalability peaks required by a mass media campaign like this.